Should you go for the GVO autoresponder or get the Infusionsoft autorespondor instead? In this autoresponder review, we discuss both products as objectively as possible.GVO autoresponder has made its mark in the industry already as perhaps the most cost-effective email marketing tool out there. Email marketers love this product because of various reasons, which are discussed in this autoresponder review.Infusionsoft is a comprehensive sales and marketing software for small businesses and is much more than just an autoresponder. It is also a CRM software in addition to being an all-in-in email marketing tool. We are only concerned with the Infusionsoft autoresponder here in this autoresponder review, and that will be our focus.Email DeliverabilityEmail deliverability is perhaps the most important thing you would expect from an autoresponder. So what does the term mean? Just that the emails sent by your autoresponder are delivered to the subscriber’s inbox, and don’t get banished to the Spam folder. Many autoresponders have a horrible email deliverability, which really defeats the purpose of buying them. Infusionsoft autoresponder has a very good email deliverability. And GVO autoresponder probably has the best email deliverability in the business – it’s that good, and that’s why internet marketers love it so much.PricingIf there is one thing that is instantly noticeable about Infusionsoft autoresponder, it’s that it is a very expensive product. Its basic plan starts at $200/month, and holds 2500 contacts. But, to get all the features, you will have to get the $300/month plan. That’s not it – you will have to pay a setup fee of $2000 to get started!And GVO autoresponder? Are we really making a comparison here? Well, GVO has two plans, one costs you $10/month and holds 5,000 contacts, and the other costs $15/month and holds 10,000 contacts.We have a clear winner here!FeaturesAs said earlier, Infusionsoft is much more than just an autoresponder – it is a comprehensive small business package. It can help you take your business on an autopilot, take personalization to a whole new level, accelerate or decelerate your emails and more.GVO autoresponder does not offer as many features, and it cannot, considering it costs so much lesser than what Infusionsoft does. But it does have some great features such GVOConference, which helps you host your own webinars, the Easy Video Producer, using which you can host videos.Ease of UseGVO autoresponder has a simple, easy and highly intuitive interface. It’s easy to learn and can be used by just about anyone. It takes less than 30 minutes to understand, and you will get started in no time at all.In comparison, Infusionsoft autoresponder involves a steep learning curve. It’s hard to really come to grips with it if you are not comfortable with technology. You need a lot of patience and hard work to pick up the basics of using Infusionsoft.Most people don’t even make the effort to learn – they just hire techies from India or Philippines on freelance websites such as oDesk or Elance to manage their Infusionsoft account for them. This only adds to the expense on Infusionsoft. Clearly, Infusionsoft has great features, but it’s not for everyone.Affiliate ProgramGVO autoresponder has a terrific affiliate program where you can make a lot of money. GVO offers $100 for every 5 members you register in a week. For 25 referrals in a month, you can earn commissions of up to 300% on GVO, which is as high as it gets. It’s possible to make $2000/month, just from GVO commissions. There is no entry fee to be paid to be included in the GVO affiliate program.Infusionsoft’s affiliate program starts with a distinct disadvantage. You need to pay an entry fee of $500 just to get approved for it! Also, to remain in the program, you should make at least 10 sales per year. But the commissions are huge – you can earn $1500 per sale. The Bottom LineGVO autoresponder and Infusionsoft autoresponder are both completely different products. GVO is a cost-effective email marketing tool for the average email marketer, while Infusionsoft is a pricey all-in-one marketing and CRM solution for a small business. It’s not fair to compare the two, as both have their own target audience. Clearly, if you are a young, up and coming internet marketer, you will prefer GVO to Infusionsoft. Frankly, most people cannot afford Infusionsoft.
Autoresponders benefit your business in many ways. If you have your own business then you know there is just not enough hours in a day to get it all done. You have meetings, emails to reply to, create products or deliver a service, and you have to take care of your customers and talk to suppliers. The list goes on. No matter what you do, there never seem to be enough time to get it all done.One of the most important functions of a business is to stay connected and follow-up with your customers. Without your customers you wouldn’t have a business. However, many business people focus on creating the product, delivering it, getting the money and repeat the process. They just don’t take the time to build the relationship with them.When you build a relationship with your customers they are more apt to want to work with you. This is where the profit is made. It costs money to attract customers, however not many people focus on the area of renewable sales, return customers.One of the best ways in which you can build a continuing relationship with your customers is through email. Sure, email isn’t as effective than speaking with your customer face to face but it’s the most efficient, affordable way to look after your customers, especially if you have many of them located all over the world.Imagine if someone continually contacts you once a week by checking up on you, making sure you enjoyed the product, and basically just letting you know that they are there if you need them? That would be useful wouldn’t it?They say that if you simply email your customers or send them a card on their birthday, they will be grateful and will remember that small gesture. Just that little extra goes a long way.One of the best ways in which you can build an automatic relationship is to use an autoresponder.An autoresponder is simply a piece of software that automatically sends out emails to people. It’s a bit like an automated message when you are out of the office. If someone sends you an email, they receive an out of office message.The Benefits Of Using An AutoresponderUsing an autoresponder has many benefits, such as:
Being able to communicate with customers using a prewritten message
Being able to send emails when you are not around
Being able to deliver information as neededAll of these things allow for easier email marketing campaigns, as they will all be automated. The biggest benefit of using an autoresponder program is that once you set it, everything else is done automatically without your input. This frees you up to focus on other areas of your business.How To Use An AutoresponderOnce you get the hang of it, autoresponders aren’t very hard to use at all. The first thing you do is write up a message you want your autoresponder to send. When you finish that you put that message into the autoresponder and tell the autoresponder when you would like it to send and to who. For example, you may tell the autoresponder to send this message to any customer that signs up to your mailing list. You may also tell them to send this message only after they’ve been signed up for a week. Once you have set up the settings you require you choose to run the autoresponder and that’s it, any time your settings are met your autoresponder is sent.Autoresponders Can Be Used For A Number Of Different Things:Using An Autoresponder To Deliver An Online Course: You can use a autoresponder to deliver an online course. Once someone signs up to your mailing list they will be receive your lessons via email over a set amount of time. You could provide 7 day courses whereby at the end they’ll know everything they need to, or you could send an email once a week for as long as you want.Deliver Seasons Greetings To Customers With Autoresponders:You can set up autoresponders to message people yearly whenever an occasion arrives. If you want to make customers feel like you remember them (and to let them know you are still there), you could send them a message when it’s their birthday. So every year your autoresponder sends your customers a personalised birthday message automatically (If you decide to do this remember to take down their birthday when collecting their subscriber information).Using Autoresponders To Build Relationships:If you don’t have much time on your hands but you want to keep a good relationship with your customers, you can set up your autoresponder to build a relationship with your customers. You also want them to know you are still out there. You can do this by sending your customer weekly emails. The key is to write up these emails before hand (Say three months worth of emails or a year’s worth), put them into the auto responder, and get on with your other work. Now whenever someone new signs up a large part of their customer relations is automatically taken care of.Selling With Autoresponders:A lot of companies use autoresponders to sell to their customers. If you have a product which compliments one the customer has already bought for example, you may have a autoresponder message that shows them about this other product too. Similarly, if your product or service has a shelf life (E.G. three months), you can get your autoresponder to messages all customers who bought this product or service when three months is almost up. In the message you can remind them that what they have got is running out and should they want to buy a new one they can come to you.So as you can see using an autoresponder in your business can help you in many ways. Imagine trying to keep all of that straight! This all happens and you don’t ever have to worry about it. You can focus more on the other aspects of your business.